James M. Tye
Graphic Designer and Motion Artist
Oct 2020 -Present
Grenada Gardens Resort-Style Senior Living
ART DIRECTOR
Business Redisign and development, collateral including packaging, labels, marketing/advertising materials, newsletters, display panels, presentations, and flysheets, working
Business Rebranding: Led Business rebrand, creating a compelling logo and the prominent ‘GG’ typography, establishing a unique and cohesive brand identity.
Environmental design:n Designed large entry signs with branding for the facility’s parking lot
Marketing Collateral: Created and produced high-quality marketing materials, including rack cards, promotional flyers, and billboard signage, utilizing Adobe CC suite’s photo-shop , Illustrator and Cinema 4D.
Restaurant Branding: Developed full branding concepts for two in-house restaurants, ‘Gigi’s’ and ‘Italiano’s,’ including logo creation, menu design, and visual identity.
Multimedia & Video Production: Designed and produced monthly video reels to promote events and activities, showcasing the business’s dynamic environment through engaging visual content.
Creative Direction: Played a key role in shaping the overall visual style and aesthetic of the facility, ensuring a consistent and professional look across all mediums.
July 2018 -2019
Wally's Natural Products
GRAPHIC ARTIST – PRODUCT PACKAGE DESIGN
Conceive designs for product collateral including packaging, labels, marketing/advertising materials, newsletters, display panels, presentations, and flysheets, working with Market Director and assistant.
Create concept imagery, three-dimensional illustrations, and physical packaging mock-ups for sale presentations to clients CVS Pharmacy, Wal-Mart, Sprouts Farmers Market (Sprouts) and Target Corporation.
Design package artwork & dielines for factory production; also designed patterns, and presentation boards for fabrication.
Create planograms for visual merchandising, based on retailers specification.
Deliver promotional booth art and motion design display for sales presentation at National Association of Chain Drug Stores Trade-show.
Originate design, theme elements and develop layout for “Feel Better” campaign displayed in major periodicals.Design innovative marketing collateral for monthly and seasonal product promotions and social media campaigns. Utilize social listening tools TweetDeck/Brandwatch.
July 2017 - January 2018
Intel Inc.
ANALYST/ARTIST
Delivered a range of promotional materials (team banners, flyers, and digital copy) used in customer in B2B engagement, as well as digital and print content for Intel product demonstrations.
Created print collateral (promotional) for distribution and display and designed company-wide visuals for digital screen presentations.
Originated, developed and distributed communications and visuals for monthly company board news letter.
Improved organizational communication through the design and delivery of company board newsletters.
Created technical documentation of best-in-class business tools and processes and delivered live training sessions covering service and support and comparison features.
2006 - 2016
Autodesk Inc.
TEAM LEAD/SUPPORT MANAGER
Provided service design delivery and support for internal and external program roll-outs. Developed visual training and instructional design for product and operational teams.
Enhanced customer experience through the creation of Autodesk E-store Webinar, recurring interactive instructional design webinars and social media blasts to support the release of new Autodesk E-store and e-commerce program functionality.
Produced animated video (with Utilized Adobe After Effects and Adobe Premier) to support internal brand STARS, highlighting employee projects and accomplishments across global Business Teams.
Lucas Film
SOFTWARE SUPPORT TECHNICIAN AND MASTERING TECH
Freelance
Cop International (record label) – Developed brand, designed, and produced all existing print CD album inlay and digital cover art for band Soil & Eclipse.
Siskiyou county Humane society – Created brand /logo for County Humane society
Alves Radcliffe LLC – (Law Firm) Developed brand logo, created letterhead, Business cards and promotional t-shirt design.
Blades Interactive – Built variable blade rotation in action script to enable control of vector-based animation for product website to provide a more immersive experience.
About Me
I am heart and soul a creative. My passion is fueled by the virtuous circle of sound and design. I am a graphic designer, motion artist and musician that seeks to inspire others to find similar inspiration through visual communication.
Education
2019
After Effects Compositing
2018
School of motion
2007
American Intercontinental University, Illinois
BFA
1999
Chaminade University, Honolulu HI
Skills
ORGANIZATIONS
American Society of Composers, Authors and Publishers (ASCAP).
Contact
- www.sentientdesign.org
- sentience@comcast.net
- (415)871-8614
- (415) 871-8614
Daniel Reuben Fox
(858)-602-6265
daniel.reuben.fox@gmail.com
Sam Ziegelbaum
(707)-291-2944
szygielbaum@gmail.com
Jocelyn Burgess
(916)-377-1472
jocelynburgess@intel.com